Last updated: September 2026

Denim and Duds (“we”, “us”, “our”) operates this online store. This policy explains how we handle personal information when you visit our website, place an order, or contact our support team. Using the site means you are comfortable with what is described here.

Information we collect

Information you give us directly

• Name, email address, and contact details
• Delivery address and billing address
• Order details — the items you buy, sizes, order value, and order history
• Messages you send by email, live chat, or our Contact Us page
• Your email address, if you choose to sign up for marketing updates

Payment information

Card details are entered into the encrypted checkout and handled by our payment processor. We do not receive or store your full card number or security code. What reaches us is limited to confirmation of payment, the card type, and the final digits.

Information collected automatically

• IP address, device type, browser, and operating system
• Pages viewed, products browsed, referring site, and time spent on the site
• Cookie identifiers and similar tracking data

Why we use it

• To process, pack, and deliver your order
• To take payment and issue refunds
• To send order confirmations, shipping notifications, and tracking updates
• To answer support questions and handle returns
• To review orders for fraud or unauthorized use
• To understand how visitors use the site so we can improve it
• To send marketing emails, but only where you have chosen to receive them
• To meet our legal, tax, and accounting obligations

Who we share it with

We do not sell your personal information. It is shared only where that is needed to run the store.

Our e‑commerce platform	Hosts the store and processes order data
Payment processors	Securely authorize and settle transactions
Delivery partners	Deliver your order and provide tracking
Email and support tools	Send order emails and manage support conversations
Analytics and advertising providers	Measure site performance and campaign results
Professional advisers and authorities	Where required by law, or to protect our legal rights

These providers receive only what is necessary for their role and are expected to protect it accordingly.

Cookies and tracking

Our site uses cookies and similar technologies. Broadly, they fall into three groups:

• Essential — keep your cart working, let you sign in, and secure the checkout. The store cannot function properly without these.
• Preference — remember settings such as your region or recently viewed items.
• Analytics and advertising — help us see which pages perform well and, where enabled, measure advertising.

Most browsers let you block or delete cookies through their settings. Blocking essential cookies may prevent checkout from working. Where your browser or device offers a tracking preference signal, we honour it to the extent our systems support it.

Marketing emails

Promotional emails are only sent to people who have opted in. Every marketing email carries an unsubscribe link, and you can also email us to be removed. Unsubscribing from marketing does not stop transactional messages — order confirmations, shipping notices, and return updates still need to reach you.

How long we keep information

We retain personal information for as long as it is needed for the purposes above. Order and transaction records are kept longer where tax, accounting, or other legal requirements apply. Information we no longer need is deleted or de‑identified.

Your privacy choices

Depending on where you live in the United States, you may have the right to:

• Request a copy of the personal information we hold about you
• Ask us to correct information that is inaccurate or incomplete
• Ask us to delete your personal information, subject to legal exceptions
• Opt out of the sale or sharing of personal information — note that we do not sell personal information
• Not be treated differently for exercising a privacy right

Keeping information secure

We use reasonable administrative, technical, and physical safeguards to protect personal information, including an encrypted checkout and restricted staff access to order records. No website or transmission method can be guaranteed completely secure, so we cannot make an absolute promise about it — but we take the responsibility seriously.

Children

Our store is intended for adults and is not directed at children. We do not knowingly collect personal information from children under 13. If we discover that we have, we will delete it. A parent or guardian who believes a child has given us information should contact us.

Links to other sites

Our website may link to sites we do not operate, such as payment pages, carrier tracking, or social media. We are not responsible for their privacy practices, and this policy covers only information collected through our own store. It is worth reading their policies before sharing information with them.

Where we operate

Denim and Duds is based in the United States and serves customers within the United States. Personal information is processed in the United States and, where our service providers operate elsewhere, may be processed in other countries.

Updates to this policy

We may revise this policy as our practices or obligations change. The current version is always posted on this page with the date it was last updated. Continued use of the site after an update means you accept the revised policy.